A big need for marketplaces is establishing the validity of their sellers. The seller compatibility with the marketplace's terms and conditions is intrinsic to heightened consumer service.
The current set of marketplaces have multitude of ailments when it comes to seller
governance. The predominant cause of these seller related issues can be attributed
to the fact that an early whetting of sellers was not conducted thoroughly by these
marketplaces. Hence, issues such as consumer orders not being met or execution SLAs
being disregarded ..et al repeatedly occur. The impact here is borne directly by the
marketplace - depletion of customer traction; dilution of marketplace brand equity;
direct revenue impact due to ponzi seller pilferage are 3 of the many impacted areas
that such a marketplace struggles with.
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