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SEO Audit

STEP 1 - IN-DEPTH SITE ANALYSIS - GETTING THE LAY OF THE LAN
  • We’ll review your Google Analytics and review your traffic patterns
  • We will consult Google Webmaster Tools to gather furthermore diagnostic information.
  • Having all of this data at our disposal we’re ready to begin the audit.
STEP 2 - AUDITING ACCESSIBILITY
  • This part of the audit looks at how search engines are currently able to access Client. We want to make sure the basics are there and nothing is impeding the engines from crawling the pages. We’ll review the following:
  • Robots.txt
  • Robots meta tag
  • HTTP status codes
  • XML sitemaps
  • Site architecture
  • Flash or Javascript navigation
  • Site Performance
STEP 3 - INDEXABILITY
  • After accessibility analysis, we will verify if the search engine is indexing Client website. That is, search engine should be including Client pages that it has crawled as part of search results.
  • In the event you are being blocked, we will analyze and why and then propose a solution for fixing any errors to get your site back in the rankings.
STEP 4 - ON-PAGE RANKING FACTORS
  • We will review more about what factors on your site influence those rankings. We’ll look at the following items:
  • URLs
  • URL-based duplicate content
  • Content
  • Information Architecture
  • Keyword Cannibalism
  • Duplicate Content
  • HTML Markup
  • Outlinks
STEP 5 - OFF-PAGE RANKING FACTORS
  • While what is on Client website is important for SEO, what is off the website is just as important. Client’s site quality is largely determined by the quality of the sites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We’ll review it from many angles.
STEP 6 - COMPETITIVE ANALYSIS
  • We will also compare it against 3 competitors in all of the ways listed above, and compile the data down into actionable items.

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SEO OPTIMIZATION

Optimize Entire Client Site for Google RankBrain

Why Is Google RankBrain SO Important For Client’s Search Engine Rank Increase?

  • Google RankBrain, Links and Content are the 3 MAJOR factors that helps Google search engine on website rankings. Infact, Google RankBrain is considered to be the most dominant of the above 3 criteria which drives the website ranking upwards/downwards.
  • Google receives around 3 billion search requests every day in various forms such as – voice searches, web searches, or image searches.
  • Using Google RankBrain’s analysis, Google search engine makes the best guess of the most relevant results.

How COSTPRIZE will optimize Client for Google RankBrain Compatibility ?

  • Build Client Website’s Reputation
  • Optimize Client for MEDIUM TAIL Keywords
  • Create Content That Addresses User Intent
  • Increase Client’s CTR (Click-Thru Rate)
  • Improve Client’s Dwell Time
  • Create 10X Content versus Topic Localization

Optimization of Entire Client Site To Trump Google RankBrain, Links and Content

Google entirely depends on the following 3 factors to uprank and promote a(ny) e-commerce website –

  • Google RankBrain Recommendations
  • Links

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Social Media Planograms

  • Social Media Activities
    • Creative designs for the posts
    • Content for the posts
    • Distribution of posts on Client's social media platforms
  • Social Media Monitoring
  • Social Media Campaigns (e.g. execute four Twitter campaigns by end of Q4)
  • Social Media Engagement
  • Social Selling
  • Lead Generation

Performance Based Marketing

Google Adword Campaigns
  • Keyword Analysis
  • Content for the ads
  • Monitoring the metrics of the ad
Social Media Campaigns (e.g. execute four Twitter campaigns by end of Q4)
Influencer Content Marketing

Content Creation and Management